by Dr. Jeffrey Lant
It was Bill Gates, the sage with prophetic talents
and the deepest of pockets, who said it first: "Content
is king." Per usual billionaire Bill was right.
Problem is, he omitted the directions on how to
produce the site and article content you need so much. Humbly,
I rectify his omission.
Here then are the necessary steps for producing
web site and article copy that sells.
1) Know thy audience.
The purpose of creating site content is to build
relationships and loyalty with your designated populations...
and produce content that gets them to RETURN and RESPOND.
Are you, therefore, clear on just who you are
producing content for?
Say you are running an insurance agency and
want to insure more business from people with
large and valuable art and artifact collections.
Before you write word 1 of content, you must know
and WRITE DOWN a description of the kinds of
people you want to attract. Every word you write
thereafter, all the content you produce is for --
them!
2) Write content that brings you business
In this report, I am showing you how to write site
content that sells. For details on how to write the
great American novel, you must seek other counsel.
Thus, your next step towards producing site
content that sells is to brainstorm subjects and to
craft the all-important title.
Again, consider the insurance agent aiming for
lucrative antique collection accounts. He needs a
title like this: "7 things you need to know about
insuring your antiques and collections." Alternatively,
try this
"7 things you don't know about insuring your
antiques that make you vulnerable."
Or, "5 things you can do right now to
decrease the cost of your antiques insurance."
Note: a title like this peeks reader interest...
the public designated for this content wants to
know, is desperate to know, just where there may be
holes, flaws, and omissions in their policies. Your
content (and your title) play to their need to know,
including fears and anxieties which motivate prompt
response to you.
3) Brainstorm subjects to be included in your article
or site content
The most cogent content is brainstormed and
outlined before a single word is written. First, and
most importantly, sit down at your desk and write
down the topics you want (and your reader must
have) in this content.
Personally, I take one 8 1/2 by 11 inch sheet and
(in my execrable hand writing) detail all the key
points about the subject at hand.
Then, having brainstormed all, I arrange these
points in logical order, thus: first do this, then this,
then this, etc.
Brainstorm and point prioritizing are key to
successful content.
Note: for best results, you should have no fewer
than 5 points in any individual article or not more than
10. The content may appear skimpy and inadequate
if you have too few points while having more than 10
over burdens your reader (and future customer), causing
him to postpone reading -- and response!
4) Now write.
You are now ready to write the content, for you have
considered your audience and what they need to know
(and will most thank you for); you have brainstormed
the subjects to be included and arranged them in
the proper order. Yes, you are ready to write.
Sit yourself down in your writing place (you do have
one, don't you), a place where you can write undisturbed,
inviolate to the crafting of superb content
Go there now. Determine your writing schedule. You
should be able to produce draft site content in 2-4
hours, depending on how experienced a writer you
are. Always set a date and time for the conclusion of
Draft 1. Never leave it open-ended. Things without
deadlines are things less likely to be done.
Note: Remember, what you are writing now
must be a conversation between you and your
reader (who is, let's be clear, your future customer,
too.) The content must, therefore, be written accordingly.
The word "you" (meaning you, the reader) must
predominate. You must not write for an amorphous
audience of the unknown. You must write instead to
and for the chief benefit of each individual reader...
just as if the reader was sitting beside you and you
were explaining one thing after another of importance
to her. This is vital.
5) Read, review, revise your content.
Now hear this: the best writing is re-writing. Thus,
when you have finished Draft 1, let it sit overnight.
It is the rare, experienced, polished writer who can
write such content, review such content, and post
the finished product all in a day. Some may disagree,
but I remain convinced time and patience are necessary
ingredients in the very best content.
When ready, read your content aloud. No sentence
should be more than one breath. If your sentences
are turgid and flow slowly, awkward, break them into
shorter lines, easier to read. Your tempo should be allegro,
not andante.
6) Revise, revise, revise.
Having finished your first revisions, it is time for...
more revisions. As much time should be spent on
revising your content as writing it in the first place.
This, then, should be your schedule:
Day 1, write the content. On this same day,
do the first revisions.
Day 2, after letting the content sit overnight,
awake early (personally I do this between 5-7 am
because that is when my schedule is clear and
I have the fewest interruptions. In other words, I
can focus.) Then do at least one more content
revision.
3) On Day 3, do a final content review. There
should be few, if any, changes at this point.
Your content should be word perfect, light,
graceful, moving; content that will impact the
reader, because it impacts you!
7) The Resource Box
Now add the crucial Resource Box and About the
Author details. Having written content that helps
your reader and future customer, it is now manifestly
appropriate to include something that helps you...
and that is precisely what the Resource Box and
About the Author sections do. Treat them accordingly.
Be sure to include all the means you wish customers
to use to get in touch with you, including email, URL,
telephone, cell phone, etc. Believe me, the useful
content you have given them will inspire response.
Depend on it.
Exult. You deserve it!
You have now done a useful thing. Your content is
now available for use on blogs, ezines, site postings,
et al. Take a moment to congratulate yourself. You
deserve it.
You have taken what you know and can do and
transformed it into a focused means of generating
new customers and really helping them. You may be a
tad fatigued by your effort; that's natural. But what
you've written can live for years and help thousands.
And that's a true cause for jubilation.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online through automation. Attend Dr. Lant's
live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
Friday, October 29, 2010
How to write web site and article content that sells
by Dr. Jeffrey Lant
It was Bill Gates, the sage with prophetic talents
and the deepest of pockets, who said it first: "Content
is king." Per usual billionaire Bill was right.
Problem is, he omitted the directions on how to
produce the site and article content you need so much. Humbly,
I rectify his omission.
Here then are the necessary steps for producing
web site and article copy that sells.
1) Know thy audience.
The purpose of creating site content is to build
relationships and loyalty with your designated populations...
and produce content that gets them to RETURN and RESPOND.
Are you, therefore, clear on just who you are
producing content for?
Say you are running an insurance agency and
want to insure more business from people with
large and valuable art and artifact collections.
Before you write word 1 of content, you must know
and WRITE DOWN a description of the kinds of
people you want to attract. Every word you write
thereafter, all the content you produce is for --
them!
2) Write content that brings you business
In this report, I am showing you how to write site
content that sells. For details on how to write the
great American novel, you must seek other counsel.
Thus, your next step towards producing site
content that sells is to brainstorm subjects and to
craft the all-important title.
Again, consider the insurance agent aiming for
lucrative antique collection accounts. He needs a
title like this: "7 things you need to know about
insuring your antiques and collections." Alternatively,
try this
"7 things you don't know about insuring your
antiques that make you vulnerable."
Or, "5 things you can do right now to
decrease the cost of your antiques insurance."
Note: a title like this peeks reader interest...
the public designated for this content wants to
know, is desperate to know, just where there may be
holes, flaws, and omissions in their policies. Your
content (and your title) play to their need to know,
including fears and anxieties which motivate prompt
response to you.
3) Brainstorm subjects to be included in your article
or site content
The most cogent content is brainstormed and
outlined before a single word is written. First, and
most importantly, sit down at your desk and write
down the topics you want (and your reader must
have) in this content.
Personally, I take one 8 1/2 by 11 inch sheet and
(in my execrable hand writing) detail all the key
points about the subject at hand.
Then, having brainstormed all, I arrange these
points in logical order, thus: first do this, then this,
then this, etc.
Brainstorm and point prioritizing are key to
successful content.
Note: for best results, you should have no fewer
than 5 points in any individual article or not more than
10. The content may appear skimpy and inadequate
if you have too few points while having more than 10
over burdens your reader (and future customer), causing
him to postpone reading -- and response!
4) Now write.
You are now ready to write the content, for you have
considered your audience and what they need to know
(and will most thank you for); you have brainstormed
the subjects to be included and arranged them in
the proper order. Yes, you are ready to write.
Sit yourself down in your writing place (you do have
one, don't you), a place where you can write undisturbed,
inviolate to the crafting of superb content
Go there now. Determine your writing schedule. You
should be able to produce draft site content in 2-4
hours, depending on how experienced a writer you
are. Always set a date and time for the conclusion of
Draft 1. Never leave it open-ended. Things without
deadlines are things less likely to be done.
Note: Remember, what you are writing now
must be a conversation between you and your
reader (who is, let's be clear, your future customer,
too.) The content must, therefore, be written accordingly.
The word "you" (meaning you, the reader) must
predominate. You must not write for an amorphous
audience of the unknown. You must write instead to
and for the chief benefit of each individual reader...
just as if the reader was sitting beside you and you
were explaining one thing after another of importance
to her. This is vital.
5) Read, review, revise your content.
Now hear this: the best writing is re-writing. Thus,
when you have finished Draft 1, let it sit overnight.
It is the rare, experienced, polished writer who can
write such content, review such content, and post
the finished product all in a day. Some may disagree,
but I remain convinced time and patience are necessary
ingredients in the very best content.
When ready, read your content aloud. No sentence
should be more than one breath. If your sentences
are turgid and flow slowly, awkward, break them into
shorter lines, easier to read. Your tempo should be allegro,
not andante.
6) Revise, revise, revise.
Having finished your first revisions, it is time for...
more revisions. As much time should be spent on
revising your content as writing it in the first place.
This, then, should be your schedule:
Day 1, write the content. On this same day,
do the first revisions.
Day 2, after letting the content sit overnight,
awake early (personally I do this between 5-7 am
because that is when my schedule is clear and
I have the fewest interruptions. In other words, I
can focus.) Then do at least one more content
revision.
3) On Day 3, do a final content review. There
should be few, if any, changes at this point.
Your content should be word perfect, light,
graceful, moving; content that will impact the
reader, because it impacts you!
7) The Resource Box
Now add the crucial Resource Box and About the
Author details. Having written content that helps
your reader and future customer, it is now manifestly
appropriate to include something that helps you...
and that is precisely what the Resource Box and
About the Author sections do. Treat them accordingly.
Be sure to include all the means you wish customers
to use to get in touch with you, including email, URL,
telephone, cell phone, etc. Believe me, the useful
content you have given them will inspire response.
Depend on it.
Exult. You deserve it!
You have now done a useful thing. Your content is
now available for use on blogs, ezines, site postings,
et al. Take a moment to congratulate yourself. You
deserve it.
You have taken what you know and can do and
transformed it into a focused means of generating
new customers and really helping them. You may be a
tad fatigued by your effort; that's natural. But what
you've written can live for years and help thousands.
And that's a true cause for jubilation.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online through automation. Attend Dr. Lant's
live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
It was Bill Gates, the sage with prophetic talents
and the deepest of pockets, who said it first: "Content
is king." Per usual billionaire Bill was right.
Problem is, he omitted the directions on how to
produce the site and article content you need so much. Humbly,
I rectify his omission.
Here then are the necessary steps for producing
web site and article copy that sells.
1) Know thy audience.
The purpose of creating site content is to build
relationships and loyalty with your designated populations...
and produce content that gets them to RETURN and RESPOND.
Are you, therefore, clear on just who you are
producing content for?
Say you are running an insurance agency and
want to insure more business from people with
large and valuable art and artifact collections.
Before you write word 1 of content, you must know
and WRITE DOWN a description of the kinds of
people you want to attract. Every word you write
thereafter, all the content you produce is for --
them!
2) Write content that brings you business
In this report, I am showing you how to write site
content that sells. For details on how to write the
great American novel, you must seek other counsel.
Thus, your next step towards producing site
content that sells is to brainstorm subjects and to
craft the all-important title.
Again, consider the insurance agent aiming for
lucrative antique collection accounts. He needs a
title like this: "7 things you need to know about
insuring your antiques and collections." Alternatively,
try this
"7 things you don't know about insuring your
antiques that make you vulnerable."
Or, "5 things you can do right now to
decrease the cost of your antiques insurance."
Note: a title like this peeks reader interest...
the public designated for this content wants to
know, is desperate to know, just where there may be
holes, flaws, and omissions in their policies. Your
content (and your title) play to their need to know,
including fears and anxieties which motivate prompt
response to you.
3) Brainstorm subjects to be included in your article
or site content
The most cogent content is brainstormed and
outlined before a single word is written. First, and
most importantly, sit down at your desk and write
down the topics you want (and your reader must
have) in this content.
Personally, I take one 8 1/2 by 11 inch sheet and
(in my execrable hand writing) detail all the key
points about the subject at hand.
Then, having brainstormed all, I arrange these
points in logical order, thus: first do this, then this,
then this, etc.
Brainstorm and point prioritizing are key to
successful content.
Note: for best results, you should have no fewer
than 5 points in any individual article or not more than
10. The content may appear skimpy and inadequate
if you have too few points while having more than 10
over burdens your reader (and future customer), causing
him to postpone reading -- and response!
4) Now write.
You are now ready to write the content, for you have
considered your audience and what they need to know
(and will most thank you for); you have brainstormed
the subjects to be included and arranged them in
the proper order. Yes, you are ready to write.
Sit yourself down in your writing place (you do have
one, don't you), a place where you can write undisturbed,
inviolate to the crafting of superb content
Go there now. Determine your writing schedule. You
should be able to produce draft site content in 2-4
hours, depending on how experienced a writer you
are. Always set a date and time for the conclusion of
Draft 1. Never leave it open-ended. Things without
deadlines are things less likely to be done.
Note: Remember, what you are writing now
must be a conversation between you and your
reader (who is, let's be clear, your future customer,
too.) The content must, therefore, be written accordingly.
The word "you" (meaning you, the reader) must
predominate. You must not write for an amorphous
audience of the unknown. You must write instead to
and for the chief benefit of each individual reader...
just as if the reader was sitting beside you and you
were explaining one thing after another of importance
to her. This is vital.
5) Read, review, revise your content.
Now hear this: the best writing is re-writing. Thus,
when you have finished Draft 1, let it sit overnight.
It is the rare, experienced, polished writer who can
write such content, review such content, and post
the finished product all in a day. Some may disagree,
but I remain convinced time and patience are necessary
ingredients in the very best content.
When ready, read your content aloud. No sentence
should be more than one breath. If your sentences
are turgid and flow slowly, awkward, break them into
shorter lines, easier to read. Your tempo should be allegro,
not andante.
6) Revise, revise, revise.
Having finished your first revisions, it is time for...
more revisions. As much time should be spent on
revising your content as writing it in the first place.
This, then, should be your schedule:
Day 1, write the content. On this same day,
do the first revisions.
Day 2, after letting the content sit overnight,
awake early (personally I do this between 5-7 am
because that is when my schedule is clear and
I have the fewest interruptions. In other words, I
can focus.) Then do at least one more content
revision.
3) On Day 3, do a final content review. There
should be few, if any, changes at this point.
Your content should be word perfect, light,
graceful, moving; content that will impact the
reader, because it impacts you!
7) The Resource Box
Now add the crucial Resource Box and About the
Author details. Having written content that helps
your reader and future customer, it is now manifestly
appropriate to include something that helps you...
and that is precisely what the Resource Box and
About the Author sections do. Treat them accordingly.
Be sure to include all the means you wish customers
to use to get in touch with you, including email, URL,
telephone, cell phone, etc. Believe me, the useful
content you have given them will inspire response.
Depend on it.
Exult. You deserve it!
You have now done a useful thing. Your content is
now available for use on blogs, ezines, site postings,
et al. Take a moment to congratulate yourself. You
deserve it.
You have taken what you know and can do and
transformed it into a focused means of generating
new customers and really helping them. You may be a
tad fatigued by your effort; that's natural. But what
you've written can live for years and help thousands.
And that's a true cause for jubilation.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online through automation. Attend Dr. Lant's
live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
Thursday, October 28, 2010
Flower power. You never need a special reason to use it. Now will do just fine.
by Dr. Jeffrey Lant
I was at the grocery store the other day; you know,
the Shaw's Market at Porter Square, Cambridge.
My helper Aime Joseph was doing his usual
efficient job of unloading the groceries onto the
conveyor belt. I was holding the flowers so they
wouldn't get crushed.
A tired looking lady was at the cash register, a
woman of a certain age. She never looked up to
catch my eye... but when ringing up the flowers she
brightened: "Someone's lucky today," she said.
And without missing a beat, I said: "You!",
whereupon I took a fervent red rose from the
bouquet and handed it to a now very surprised, rather
embarrassed but thoroughly delighted, lady.
Flower power, a little bit of greenery, some blazing
color, had done their work again. And they'll work
as well for you, too.
Flower from the Latin flos, from the Old French flour
According to my ever useful dictionary, flower means
"A blooming plant." It also means, and this I think more
useful, "The brightest, finest, choicest part, period, or
specimen of anything." Thus, when you give flowers,
you give "the brightest, finest."
Flowers transform the mundane into the memorable.
We are living through difficult times. Millions are
afflicted by a punk economy, by unemployment and
job loss, by house foreclosures and pension
shrinkage. If Charles Dickens were alive today, he
could well and truly write, "These are the worst of
times". He might well leave off the other half of
his famous line, "These are the best of times"
as being manifestly untrue.
However, we, the living, must do the best we can...
and flowers undeniably help.
Don't wait for a "special" occasion.... call up the
power of flowers now.
I am always amused when on such holidays as
Valentine's Day and Christmas, I see the long lines
at the florist shoppes. It is good, of course, that
they are there; any time is a time that flowers
brighten. But these are folks (usually male) who
haven't quite glimpsed the power of the unexpected
flower. They are there,in that never-ending line,
to cover themselves, lest they be accused of
forgetfulness and insensitivity!
Rather, I applaud the person who, quite clear
on flower power, delivers flowers today
simply because it is today, no further reason being
needed. I think I saw such a person the other
day walking down Massachusetts Avenue in my
neighborhood. A bit sheepish, he held his bouquet
high, a mixture of pride and embarrassment. I was
hopeful there was no other reason for those
flowers except to say "because you're you..."
Know thy florists
Personally,I make it a point to know and try all the
florists in my neighborhood. I like to see their very
different approaches to the business of brightening
the world.
At Trader Joe's, for instance, there is always an
eye-catching variety which in the Trader Joe's tradition
is limited... but always good value. It is a pity they are
rather inconveniently located for my visits.
Tommy at the Montrose Spa added flowers to his
convenience store line about a year or so ago. They
are not his priority and as such he lets them sit too
long, petals and leaves falling off, woebegone and
in need of caring homes quickly. But Tommy waits
too long to bring the price down and so there are
always moribund flowers in the corner, sad, their
powers diminishing by the moment.
There are two florists in Harvard Square, both
conveniently located. However, I don't patronize them
unless it's an emergency. The folks at Brattle Street
Florist always seem too rushed to help. I like to have
a good look-see... and always appreciate the
considered opinion of the proprietor. I also like to
know when the roses came in, to be sure I am
getting them at their prime. I'm a stickler for
freshness.
John at Petali, handy in Forbes Plaza, tells me
what I need to know, but he never quite focuses and
though he waves to me on days when he bicycles
past my house, I sense he is distracted, with
other things on his mind. I feel like going into his
shop and buying flowers for... him. He would smile
then.
Then there's the Central Square Florist. I never
go there in person. (Central Square is another world for me.
Denizens call it "between the brains", because Harvard
is one subway stop further on and MIT is one subway stop before.)
But I have ordered so regularly over time they sent me a special
"frequent flower" card. I keep it in my wallet, but always
forget to use it. However, they seem to know me when
I call... and perhaps they give me a discount since I
am a member of their club. I never ask.
This brings us back to the flowers from Shaw's Market.
They always seem a tad brash, bold. But they are handy,
reasonably priced, and employees are happy, when I ask,
to give me extra plant food, which I never hesitate to thank
them for and take, sometimes forgetting to use it after all.
Don't forget the card
Flowers, despite the power of plant food, do die
in due course, despite my many ministrations.
But the card that accompanies them can last
forever.
After my mother died, I found amongst her many
effects, a few of the cards she found meaningful,
from long-ago events. Often she had taped or
stapled one of the flowers from that bouquet to the
card. In her copper-plate hand she annotated the back
of the card... which touched and reminded me how
much I missed her. Even long-dead flowers and
their cards can do that. This is why I shall never
stop buying flowers and giving them to the people
I care about... or even total strangers who seem to
need them and always smile at the gift.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online through automation. Attend Dr. Lant's
live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
I was at the grocery store the other day; you know,
the Shaw's Market at Porter Square, Cambridge.
My helper Aime Joseph was doing his usual
efficient job of unloading the groceries onto the
conveyor belt. I was holding the flowers so they
wouldn't get crushed.
A tired looking lady was at the cash register, a
woman of a certain age. She never looked up to
catch my eye... but when ringing up the flowers she
brightened: "Someone's lucky today," she said.
And without missing a beat, I said: "You!",
whereupon I took a fervent red rose from the
bouquet and handed it to a now very surprised, rather
embarrassed but thoroughly delighted, lady.
Flower power, a little bit of greenery, some blazing
color, had done their work again. And they'll work
as well for you, too.
Flower from the Latin flos, from the Old French flour
According to my ever useful dictionary, flower means
"A blooming plant." It also means, and this I think more
useful, "The brightest, finest, choicest part, period, or
specimen of anything." Thus, when you give flowers,
you give "the brightest, finest."
Flowers transform the mundane into the memorable.
We are living through difficult times. Millions are
afflicted by a punk economy, by unemployment and
job loss, by house foreclosures and pension
shrinkage. If Charles Dickens were alive today, he
could well and truly write, "These are the worst of
times". He might well leave off the other half of
his famous line, "These are the best of times"
as being manifestly untrue.
However, we, the living, must do the best we can...
and flowers undeniably help.
Don't wait for a "special" occasion.... call up the
power of flowers now.
I am always amused when on such holidays as
Valentine's Day and Christmas, I see the long lines
at the florist shoppes. It is good, of course, that
they are there; any time is a time that flowers
brighten. But these are folks (usually male) who
haven't quite glimpsed the power of the unexpected
flower. They are there,in that never-ending line,
to cover themselves, lest they be accused of
forgetfulness and insensitivity!
Rather, I applaud the person who, quite clear
on flower power, delivers flowers today
simply because it is today, no further reason being
needed. I think I saw such a person the other
day walking down Massachusetts Avenue in my
neighborhood. A bit sheepish, he held his bouquet
high, a mixture of pride and embarrassment. I was
hopeful there was no other reason for those
flowers except to say "because you're you..."
Know thy florists
Personally,I make it a point to know and try all the
florists in my neighborhood. I like to see their very
different approaches to the business of brightening
the world.
At Trader Joe's, for instance, there is always an
eye-catching variety which in the Trader Joe's tradition
is limited... but always good value. It is a pity they are
rather inconveniently located for my visits.
Tommy at the Montrose Spa added flowers to his
convenience store line about a year or so ago. They
are not his priority and as such he lets them sit too
long, petals and leaves falling off, woebegone and
in need of caring homes quickly. But Tommy waits
too long to bring the price down and so there are
always moribund flowers in the corner, sad, their
powers diminishing by the moment.
There are two florists in Harvard Square, both
conveniently located. However, I don't patronize them
unless it's an emergency. The folks at Brattle Street
Florist always seem too rushed to help. I like to have
a good look-see... and always appreciate the
considered opinion of the proprietor. I also like to
know when the roses came in, to be sure I am
getting them at their prime. I'm a stickler for
freshness.
John at Petali, handy in Forbes Plaza, tells me
what I need to know, but he never quite focuses and
though he waves to me on days when he bicycles
past my house, I sense he is distracted, with
other things on his mind. I feel like going into his
shop and buying flowers for... him. He would smile
then.
Then there's the Central Square Florist. I never
go there in person. (Central Square is another world for me.
Denizens call it "between the brains", because Harvard
is one subway stop further on and MIT is one subway stop before.)
But I have ordered so regularly over time they sent me a special
"frequent flower" card. I keep it in my wallet, but always
forget to use it. However, they seem to know me when
I call... and perhaps they give me a discount since I
am a member of their club. I never ask.
This brings us back to the flowers from Shaw's Market.
They always seem a tad brash, bold. But they are handy,
reasonably priced, and employees are happy, when I ask,
to give me extra plant food, which I never hesitate to thank
them for and take, sometimes forgetting to use it after all.
Don't forget the card
Flowers, despite the power of plant food, do die
in due course, despite my many ministrations.
But the card that accompanies them can last
forever.
After my mother died, I found amongst her many
effects, a few of the cards she found meaningful,
from long-ago events. Often she had taped or
stapled one of the flowers from that bouquet to the
card. In her copper-plate hand she annotated the back
of the card... which touched and reminded me how
much I missed her. Even long-dead flowers and
their cards can do that. This is why I shall never
stop buying flowers and giving them to the people
I care about... or even total strangers who seem to
need them and always smile at the gift.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online through automation. Attend Dr. Lant's
live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
Tuesday, October 26, 2010
Update from George Kosch, Home Business Bootcamp Instructor at Worldprofit.com
Worldprofit Silver and Platinum Members! Login to see some cool new updates we have made to your Worldprofit Member area!
First, we decided to add some more navigation to make things easier for both Members and Sponsors who take the time to assist new members with finding the most important items. It's much easier to say, "click the link on the top menu".
Second, be sure to check the Clickbank Promo Kit every few days for new hot products. Each week 2-3 new items can be found ready to promote. Special note: be sure to only use this area if you are a Graduate of the Worldprofit Home Business Bootcamp training program. Those in Bootcamp 1 Training should only focus on the ad examples which you can find on the TOP Menu.
Third, we added a new safelist to the iMacro area login to see which one it is. (use the 20+ Traffic Streams link on TOP Menu).
Fourth, the new Traffic Control panel is still being developed as people use it (you are helping us tweak it and make it better). Be sure to help by filling out a Support Form if you find errors with the system. We plan to import all Dealers not in the two new sites in the next day or two. There will be one click removal in the welcome letter so if you don't want to be involved no problem.
Important: You will want to be aware that as a Member in these sites you get new downline members every single time you sign up an Associate using the landing pages. You will notice they are all updated. (Yes, we have new Landing Pages coming out in the next few weeks, we are testing them now before we release them).
Finally, please watch the Bootcamp Training Video #1 if you are new to the program. Click the "Training" link on the top menu to access it. Very important stuff is covered every single week that will help you be a success at make money online.
Thanks and remember, LIVE Home Business Bootcamp Training every Friday at 10 am central time. Left menu under Millionaire Bootcamp - Live Training.
George Kosch
http://www.Worldprofit.com
First, we decided to add some more navigation to make things easier for both Members and Sponsors who take the time to assist new members with finding the most important items. It's much easier to say, "click the link on the top menu".
Second, be sure to check the Clickbank Promo Kit every few days for new hot products. Each week 2-3 new items can be found ready to promote. Special note: be sure to only use this area if you are a Graduate of the Worldprofit Home Business Bootcamp training program. Those in Bootcamp 1 Training should only focus on the ad examples which you can find on the TOP Menu.
Third, we added a new safelist to the iMacro area login to see which one it is. (use the 20+ Traffic Streams link on TOP Menu).
Fourth, the new Traffic Control panel is still being developed as people use it (you are helping us tweak it and make it better). Be sure to help by filling out a Support Form if you find errors with the system. We plan to import all Dealers not in the two new sites in the next day or two. There will be one click removal in the welcome letter so if you don't want to be involved no problem.
Important: You will want to be aware that as a Member in these sites you get new downline members every single time you sign up an Associate using the landing pages. You will notice they are all updated. (Yes, we have new Landing Pages coming out in the next few weeks, we are testing them now before we release them).
Finally, please watch the Bootcamp Training Video #1 if you are new to the program. Click the "Training" link on the top menu to access it. Very important stuff is covered every single week that will help you be a success at make money online.
Thanks and remember, LIVE Home Business Bootcamp Training every Friday at 10 am central time. Left menu under Millionaire Bootcamp - Live Training.
George Kosch
http://www.Worldprofit.com
Friday, October 22, 2010
Home Business Bootcamp with George Kosch Oct 22. What you Missed!
George Kosch delivered nearly 2 hours of specialized interactive training during today`s Weekly Session of Worldprofit`s Home Business Bootcamp Training.
Topics covered during the BEGINNERS Session of Worldprofit`s Home Business Bootcamp Training
-The Money Tree Diagram, what it is and how this concept is essential to whether you succeed and profit, or fail and lose
-What`s an Associate and why you need them!
-What you must DO EVERY DAY to earn from home
-Why the POST and PRAY Method of promotion isn't enough
-Put Your Promotion HAT on! No excuses! Promote! Promote! Promote!
-Vital tools for home business owners and little known marketing strategies
-What Worldprofit`s Home Business Bootcamp teaches you.
-The NUMBER ONE Reason why people FAIL to make money online
-Treating your home business seriously and why you must do so
-How to get unstuck when you are stuck!
-Why everyone gets frustrated when they first get started and what to do about it!
-Why you shouldn`t worry about the techie stuff and instead do the PROMOTION!
Advanced topics covered during the ADVANCED MARKETERS Session of Worldprofit`s Home Business Bootcamp Training
-What only 1% of marketers know, how to DIRECT traffic, George reveals what this is!
-What you MUST know about Search Engine Optimization
-How to get 10000+ Products on your site & how to promote them. Current topic on Home Business Bootcamp Training
-How to be a SELLER not a BUYER and earn from multiple streams of income. Current topic on Home Business Bootcamp
-Key Words, Site Maps, Indexing, Content, Google. Critical need to know business information!
-Secret places for promotion, key products for promotion, software to automate your daily tasks so you can promote more effectively
-Blogging: love it or hate it - why you MUST BLOG as part of your SEO Strategy.
-Offers are CRITICAL! How Worldprofit has made making Offers easy so you generate more sales
-Organic Traffic, what is it and why this is critical to your online promotion campaigns, and Search Engine Optimization tactics
-The Autoresponder Business Builder, how this tool makes your life easier and your sales greater! This is a 100% profit tool. Earnings generated are ALL yours! Includes ready to go businesses offers for promotion - and more are planned to be added in coming months!
Special Announcements from George Kosch made during Worldprofit`s Home Business Bootcamp Training Today!
First announcement! NEW BOOTCAMP COMING SOON! This will be an advanced phase of our current Bootcamp and is for SERIOUS MARKETERS! This will be Bootcamp 3. This specialized key training will be for those keeners who are more experienced and for those willing to learn and apply advanced skills for increasing online earnings. Details to come!
Second announcement! Master Safelist Control Center to be added to member area in next week or so! Safelists are CRITICAL to your online promotions, to make your life easier, Worldprofit is creating a control center to manage all your lists. This will be for the exclusive use of ONLY Worldprofit valued Members.
What people had to say following today`s Home Business Bootcamp Training
Dan : George, Thank you for the wonderful training, you're a great trainer, as you speak in a tone that makes it very easy to follow you.
Charles: I just sold something! Worldprofit is even "earn whilst you learn"
Arvell: you get more than you need for online biz. that's why i'm customer for life
Tania: thanks have a wonderfull weekend
Franz : Thanks George, keep up the great work....
Arvell: amazing training, george. thanks.
John: Nice One Guy's George Thanks Champ!
If you missed today's home business bootcamp training with George Kosch, a recording will be posted in the next 48 hours for your convenience.
The next Worldprofit Home Business LIVE interactive training session with George Kosch is Friday Oct 29th at 10 AM CT. We hope to see all Members at the training.
Have a great week!
The Worldprofit Support Team
http://www.Worldprofit.comNow in our 17th year of business as the Home Business Experts
Wednesday, October 20, 2010
How to Make Quick Money through Twitter?
I think Internet is a big boon for the human being as it pave ways for us to make quick money online. There are huge number of people build a long-term and profitable Internet business. if you are intended to become such a person, you can also be. Yes!!! You can make money online using twitter.A new concept of selling tweets is getting popular among tweeters. Recently a new site named Sponsored
Saturday, October 16, 2010
Dr. Jeffrey Lant Honored as one of the Internet's Top 10 Marketing Experts
The 10 Most Influential Internet Marketers.
Today, Dr. Jeffrey Lant, 15 time author, speaker, consultant and CEO of Worldprofit Inc., was honored to be listed as one of the Top 10 Internet Marketers by Dale King.
To see the complete article use this link.
Friday, October 15, 2010
Free Trail offer: Keywords Analyzer
Thank you for taking the time to try out Keywords Analyzer, one of the most versatile keyword research tools on the market today.When you use this registration key in the box provided, Keywords Analyzer will be operating in trial mode, with full functionality but research data is limited and you will be able to use the program five times in trial mode. You will soon see just how much this program
Home Business Bootcamp Training Session with George Kosch Friday Oct 15, 2010
If you missed Worldprofit's LIVE Home Business Bootcamp Training with George Kosch you missed precise, powerful cutting-edge information on how to earn from home!
Worldprofit's Marketing Expert George Kosch talked about the # 1 Thing you MUST do to earn online!
George Kosch revealed the BIGGEST mistakes people make that dooms them to failure in making money online.
George shared one of the most powerful promotion tools he uses to get steady leads DAILY!
He detailed exactly what you need to know to understand and be successful in earning from home.
Thanks to each of you for attending, and for your eagerness to listen, learn and profit from home.
Here are just a few of the comments from today's Live Home Business Bootcamp Training.
John: Love the Business Builder!
Kathryn: This is my first time live, but I can sure tell you that I am really appreciating your screen casts
John: I was amazed!
Elissa: i've been looking forward to this session for days
John: Best place to be guys
Kathryn: WOW! My head is swimming!. So much to learn.... Thank you for all of this
Karen: information overload
Elissa: awesome session
Jonathan: Thanks to you George For the Really Ausome Training Fantastic as usual covered all the corners Brilliantly :)
John: Do you ever sleep? lol
Gretchen: that's ok - they are really great! THANKS!
Wallace: Well Done George
Lawrence : thanks
John D : Thanks George Learned a lot
John B: Thanks a lot George! Always learn sooooo much!
John: George is an outstanding teacher
Elissa: i have really enjoyed listening to you today
James: The Worldprofit Bootcamp is the KEY to all of this!
Scott Thanks George great training again as usual
James: George thank you for all that you do for this amazing community!
GOOD NEWS! If you missed today's LIVE training it was recorded and WILL be posted within 48 hours.
You can then login and watch at your convenience.
George will be doing another LIVE training session on Friday Oct 22th - we hope to see you there - eager to learn, listen and profit.
The Worldprofit Support Team
http://www.worldprofit.com
This month is Member Appreciation Month!
Login to see Special promotions and our Cash Prizes Contest!
Worldprofit's Marketing Expert George Kosch talked about the # 1 Thing you MUST do to earn online!
George Kosch revealed the BIGGEST mistakes people make that dooms them to failure in making money online.
George shared one of the most powerful promotion tools he uses to get steady leads DAILY!
He detailed exactly what you need to know to understand and be successful in earning from home.
Thanks to each of you for attending, and for your eagerness to listen, learn and profit from home.
Here are just a few of the comments from today's Live Home Business Bootcamp Training.
John: Love the Business Builder!
Kathryn: This is my first time live, but I can sure tell you that I am really appreciating your screen casts
John: I was amazed!
Elissa: i've been looking forward to this session for days
John: Best place to be guys
Kathryn: WOW! My head is swimming!. So much to learn.... Thank you for all of this
Karen: information overload
Elissa: awesome session
Jonathan: Thanks to you George For the Really Ausome Training Fantastic as usual covered all the corners Brilliantly :)
John: Do you ever sleep? lol
Gretchen: that's ok - they are really great! THANKS!
Wallace: Well Done George
Lawrence : thanks
John D : Thanks George Learned a lot
John B: Thanks a lot George! Always learn sooooo much!
John: George is an outstanding teacher
Elissa: i have really enjoyed listening to you today
James: The Worldprofit Bootcamp is the KEY to all of this!
Scott Thanks George great training again as usual
James: George thank you for all that you do for this amazing community!
GOOD NEWS! If you missed today's LIVE training it was recorded and WILL be posted within 48 hours.
You can then login and watch at your convenience.
George will be doing another LIVE training session on Friday Oct 22th - we hope to see you there - eager to learn, listen and profit.
The Worldprofit Support Team
http://www.worldprofit.com
This month is Member Appreciation Month!
Login to see Special promotions and our Cash Prizes Contest!
Thursday, October 14, 2010
Tips to make Quick Money Online
Although there are numerous ways to make quick money online, there are top two ways to make quick money online. They are-1. Fix your objectives2. Read positive thinking books1. Fix your Objectives-Made up your mind and also fix the objectives in such a way that how much money you want to make and also time frame for your objectives- may be 30, 60, 90,180 days and even one year. Do what you have
Friday, October 1, 2010
October is Worldprofit Member Appreciation Month! Thank you to....
On the heels of Worldprofit's 16th Birthday, we would like to express our sincere appreciate to ALL our valued Members during Member Appreciation Month.
To kick things off here are some really BIG THANK YOU's!
THANK YOU to our 700,00+ free Associate Members around the globe.
We appreciate your review of Worldprofit services and assessing our home business program. We look forward to the day when you make the decision to upgrade from a free membership to a Silver or Platinum VIP Membership with full privileges so you can take advantage of ALL the training, support, software and resources included in our paid Membership.
THANK YOU to all the Worldprofit Monitors!
Your smiles, your dedication, commitment and work ethic is what makes Worldprofit so truly unique in a common market. As you are learning to build your own online business, you are helping others do the same! The Worldprofit Monitor program is a giving and helping environment that doesn't exist anywhere else on the Internet!
We are proud of each of our Monitors and for each of you a HUGE round of applause with our sincere gratitude.
THANK YOU to our NEW Worldprofit Members!
For those Members who have just joined the Worldprofit Home Business Team as a Silver or Platinum Member a big THANK YOU! We appreciate your willingness to give our program a try, and for showing courage to learn new skills. We applaud your ambition to better your financial situation, and your wisdom in recognizing the value in the home business program offered here at Worldprofit.
THANK YOU to our Worldprofit TOP SELLERS!
You are the folks who have buckled down and got serious about building your online business. You aren't afraid of hard work and you're consistently using the power of the Worldprofit tools, training and resources to earn money from home. You are the DOERS not the TALKERS! You see the success you want and you are working hard everyday to make it happen.
THANK YOU to our Worldprofit Platinum VIP Members!
Worldprofit's Platinum Members are the cream of the crop. They are the big thinkers, the ones who see the tremendous value in upgrading to Platinum to get all of the additional software critical in building an online business, as well as daring to dream big to achieve more sales to earn higher commissions. Our Platinum Members are our VIP's. Often they are the Top Sellers in the company, the ones that aren't afraid of hard work, and the ones who know that to succeed in anything you have to fall flat a few times, but you pick yourself up and keep working.
THANK YOU to our Worldprofit CEC and MCEC Graduates!
Those of you who have completed Bootcamp Training and have graduated as a Certified E-Business Consultant or Master Certified E-Business Consultant - CONGRATULATIONS! You stuck with the training, sometimes been frustrated but you were DETERMINED to graduate and make your first sale! THANK YOU for your commitment and hard work. You are more rare than you know so give yourself credit for your effort. It is all too easy to give up when something is tough, many do, you didn't! Some of you came to Worldprofit having tried other programs unsuccessfully until you found Worldprofit. Your feedback on the value you receive from our training is both helpful and motivating to us. We WANT you to succeed! We WANT you to earn from home! We WANT you to be a LONG TERM LOYAL Worldprofit Member!
THANK YOU to our LONG TERM LOYAL Worldprofit Members!
You know who you are! Some of you have been with us since Day 1, back in 1994 when Worldprofit started as a fledgling tabletop home business struggling to grow amongst other start ups and to survive through the dotcom crash. Thanks to your loyalty, your feedback, and your experiences you've helped us build a better company. Allowing us to fine-tune our customer support services, tweak our technical services division, and continue to research and develop tools, software and resources you can use easily and effectively to build your online business. Your patience, your loyalty and your belief is so very much appreciated!
To kick things off here are some really BIG THANK YOU's!
THANK YOU to our 700,00+ free Associate Members around the globe.
We appreciate your review of Worldprofit services and assessing our home business program. We look forward to the day when you make the decision to upgrade from a free membership to a Silver or Platinum VIP Membership with full privileges so you can take advantage of ALL the training, support, software and resources included in our paid Membership.
THANK YOU to all the Worldprofit Monitors!
Your smiles, your dedication, commitment and work ethic is what makes Worldprofit so truly unique in a common market. As you are learning to build your own online business, you are helping others do the same! The Worldprofit Monitor program is a giving and helping environment that doesn't exist anywhere else on the Internet!
We are proud of each of our Monitors and for each of you a HUGE round of applause with our sincere gratitude.
THANK YOU to our NEW Worldprofit Members!
For those Members who have just joined the Worldprofit Home Business Team as a Silver or Platinum Member a big THANK YOU! We appreciate your willingness to give our program a try, and for showing courage to learn new skills. We applaud your ambition to better your financial situation, and your wisdom in recognizing the value in the home business program offered here at Worldprofit.
THANK YOU to our Worldprofit TOP SELLERS!
You are the folks who have buckled down and got serious about building your online business. You aren't afraid of hard work and you're consistently using the power of the Worldprofit tools, training and resources to earn money from home. You are the DOERS not the TALKERS! You see the success you want and you are working hard everyday to make it happen.
THANK YOU to our Worldprofit Platinum VIP Members!
Worldprofit's Platinum Members are the cream of the crop. They are the big thinkers, the ones who see the tremendous value in upgrading to Platinum to get all of the additional software critical in building an online business, as well as daring to dream big to achieve more sales to earn higher commissions. Our Platinum Members are our VIP's. Often they are the Top Sellers in the company, the ones that aren't afraid of hard work, and the ones who know that to succeed in anything you have to fall flat a few times, but you pick yourself up and keep working.
THANK YOU to our Worldprofit CEC and MCEC Graduates!
Those of you who have completed Bootcamp Training and have graduated as a Certified E-Business Consultant or Master Certified E-Business Consultant - CONGRATULATIONS! You stuck with the training, sometimes been frustrated but you were DETERMINED to graduate and make your first sale! THANK YOU for your commitment and hard work. You are more rare than you know so give yourself credit for your effort. It is all too easy to give up when something is tough, many do, you didn't! Some of you came to Worldprofit having tried other programs unsuccessfully until you found Worldprofit. Your feedback on the value you receive from our training is both helpful and motivating to us. We WANT you to succeed! We WANT you to earn from home! We WANT you to be a LONG TERM LOYAL Worldprofit Member!
THANK YOU to our LONG TERM LOYAL Worldprofit Members!
You know who you are! Some of you have been with us since Day 1, back in 1994 when Worldprofit started as a fledgling tabletop home business struggling to grow amongst other start ups and to survive through the dotcom crash. Thanks to your loyalty, your feedback, and your experiences you've helped us build a better company. Allowing us to fine-tune our customer support services, tweak our technical services division, and continue to research and develop tools, software and resources you can use easily and effectively to build your online business. Your patience, your loyalty and your belief is so very much appreciated!
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